Seeing red: the science behind the holiday cups

Seeing red: the science behind the holiday cups

UBC professor explains why the plain cup campaign didn’t backfire for Starbucks If a picture is worth 1,000 words, then a viral video is priceless. On November 1, Starbucks released its 2015 holiday cups. It’s a marketing tradition that’s been around since 1997. This...
Social entrepreneurs spur volunteer spirit

Social entrepreneurs spur volunteer spirit

Volinspire launches new platform to connect volunteers, non-profits and businesses  Under a new social enterprise model, Volinspire’s interactive platform launched today in Kelowna, helping spur community connections among caring companies, non-profits and...