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Tag: Advertising

The Multiplier Effect: Why you should include print magazines in media mix

A new study finds the inclusion of print magazines in media mix drives purchase intent. Survey Says: brands in print = more reader trust. Adding print magazines to any other media channel delivers stronger consumer brand affinity and purchase intent, greater than any other two main media channel combinations. The Multiplier Effect, a new study commissioned by magazine industry body Magazine Networks, has found combining advertising in print magazines with another main media channel has the power to help solve brand challenges such as building relationships with consumers and increasing purchase intent. The ad effectiveness study, conducted by research...

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June Preview

The next issue of Okanagan Life Magazine is in production. Don't miss out Your ad message will reach over 490,000 exposures over three months. Email: paul@okanaganlife.com Ad space deadline: May 1 See our Media...

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Share your Story of Progress

Share your story of business success in the Okanagan and reach your customers in Progress –Okanagan Life's special annual business publication. Valley stories told by the people behind them. The Power of Storytelling Progress adds a powerful punch to your marketing mix. Okanagan Life Magazine and okanaganlife.com bring your story to life in print and online: power of high-impact magazine advertising power of a feature editorial with full colour photo(s) power of a trusted online news service - watch as your company ranks on page 1 of search results power of a online story and links to your business website...

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Promotions Best of the Okanagan

certificates600#f15a23 ‌ Dec 2017 Okanagan Life $3.95 – Purchase Checkout Added to cart Dec 2016 Okanagan Life – Best of the Okanagan  Digital (tablet edition) – $3.95 Print mailed +free digital (Canada) – $6.95 Purchase Checkout Added to cart Dec 2015 Okanagan Life – Best of the Okanagan $2.99 – Purchase Checkout Added to cart December 2014 – Okanagan Life Free Download December 2013 – Okanagan Life Free Download business-listings600#f15a23 ‌ boto-logos600#f15a23 ‌ Facebook Images Here are a few options if you wish to update your Facebook cover photo to show that you were voted Best of the Okanagan. We have images for both winners and finalists.  To download, rick click on the image....

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Seeing red: the science behind the holiday cups

UBC professor explains why the plain cup campaign didn’t backfire for Starbucks If a picture is worth 1,000 words, then a viral video is priceless. On November 1, Starbucks released its 2015 holiday cups. It’s a marketing tradition that’s been around since 1997. This time, however, the traditional cups were controversial — uncharacteristically devoid of traditional North American Christmas symbolism. They were instead a blank red. Only four days after the release, former TV and radio evangelist Joshua Feuerstein took to Facebook to express his outrage that “Starbucks removed Christmas from their cups because they hate Jesus.” The video...

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30,000 giveaway for small business okanagan

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11:00 am Terrace Restaurant Season Opener @ Monte Creek Ranch
Terrace Restaurant Season Opener @ Monte Creek Ranch
May 4 @ 11:00 am – 6:00 pm
Terrace Restaurant Season Opener @ Monte Creek Ranch | Monte Creek | BC | Canada
The team at Monte Creek Ranch Winery welcomes wine lovers and farm fresh food fans to stop by and experience the beauty and bounty that first brought pioneers West. Witness for yourself the lure of[...]
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Jerry Seinfeld At Prospera Place...
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Jerry Seinfeld At Prospera Place, Kelowna, BC
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