Tag: Advertising

Advertise

Paul Byrne Advertising inquiries P: 250-861-5399 E: paul@okanaganlife.com Since 1988, Okanagan Life Magazine has proven to be an experienced, inspired advertising medium. This stimulating magazine offers a permanent, tangible...

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December Issue Preview

The Best of the Okanagan Issue is the “Best Read of them all.”
Your ad message will reach over 500,000 exposures over three months.
Email: paul@okanaganlife.com
Ad space deadline: Nov 10
Material deadline: Nov 17

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Social Media Showdown

I just read yet another blog predicting the demise of magazines. I’m a little confused because, in reality, the T-shirt I’m wearing has more views than his website. I leave the blogger-dude, wondering how I ever found him, to summon up the Obi-Wan Kenobi of the Internet—Google herself. I gasp out loud at the news that there are 627 million results for “the death of magazines” search. Sigh. I tear up, move my Mac out of the splash zone and begin reading the awful results. I get through a little more than half before it occurs to me that Okanagan Life …

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Adobe Study Reveals Consumers Prefer Magazine Advertising

Digital marketing is not meeting the needs of consumers according to new research released from Adobe Systems Incorporated. The U.S. study, The State of Online Advertising exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing. The research is based on interviews with a nationally representative sample of 1,000 consumers and 250 professional marketers. The study revealed that two-thirds of consumers believe that television commercials are more effective than online advertising and that online banner ads do not work (54%). Further, respondents prefer to view advertising in their favorite print magazine (45%) or while watching their favorite TV show (23%) compared to the stark 3% who state they prefer to view ads via social media and 0% who like ads in an app.

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