Day: February 26, 2013

Pandora: Charming and Romantic

Pandora started out in Denmark as a small business run by a pair of goldsmiths nearly 30 years ago. Today the company is the world’s third largest jewellery manufacturer. With stores in 28 countries their popular charms grace the wrists of women everywhere. Lyle Hance began opening the company’s Canadian concept stores in 2009, including one at Orchard Park in Kelowna in June of 2012. Pandora is an unabashedly feminine store, aiming its gold and silver pieces at women of all ages and, of course, the men who love them. “We sell to younger children, mothers, grandmothers,” says Hance,...

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Great Golf, Great Lifestyle

Ready to live the good life? Welcome to Ponderosa, the Okanagan’s newest mountainside community. Carved from rugged rock and wilderness forest, the 400-acre site wraps around the base of Peachland’s Pincushion Mountain. At Ponderosa’s heart is the golf course, featuring 18 stunning holes designed by Greg “The Shark” Norman. With its breathtaking views and stunning elevation changes, Norman and members of his design team say the Ponderosa will rank among their top courses. It’s on schedule to open in 2013. Surrounding the course is the community of Ponderosa. The array of home styles on offer will attract a variety...

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Social Media Showdown

I just read yet another blog predicting the demise of magazines. I’m a little confused because, in reality, the T-shirt I’m wearing has more views than his website. I leave the blogger-dude, wondering how I ever found him, to summon up the Obi-Wan Kenobi of the Internet—Google herself. I gasp out loud at the news that there are 627 million results for “the death of magazines” search. Sigh. I tear up, move my Mac out of the splash zone and begin reading the awful results. I get through a little more than half before it occurs to me that Okanagan Life …

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Adobe Study Reveals Consumers Prefer Magazine Advertising

Digital marketing is not meeting the needs of consumers according to new research released from Adobe Systems Incorporated. The U.S. study, The State of Online Advertising exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing. The research is based on interviews with a nationally representative sample of 1,000 consumers and 250 professional marketers. The study revealed that two-thirds of consumers believe that television commercials are more effective than online advertising and that online banner ads do not work (54%). Further, respondents prefer to view advertising in their favorite print magazine (45%) or while watching their favorite TV show (23%) compared to the stark 3% who state they prefer to view ads via social media and 0% who like ads in an app.

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