by Okanagan Life | Feb 26, 2013 | Paul's Voice
I just read yet another blog predicting the demise of magazines. I’m a little confused because, in reality, the T-shirt I’m wearing has more views than his website. I leave the blogger-dude, wondering how I ever found him, to summon up the Obi-Wan Kenobi of the...
by Okanagan Life | Feb 26, 2013 | Blog
Digital marketing is not meeting the needs of consumers according to new research released from Adobe Systems Incorporated. The U.S. study, The State of Online Advertising exposes new insights into the beliefs of both consumers and professional marketers that...
by Okanagan Life | Jun 15, 2012 | Paul's Voice
Forget everything you thought you knew about advertising … “The most effective advertisements are the ones consumers don’t even realize they have seen.” He must be mad! Yet Dr. Mark Changizi seems sane enough. Does his statement sound crazy to you? Or is it...
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