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Author: Paul Byrne

Okanagan developers’ showcase

ELLA Mission Group has open sales at ELLA, a 20-storey condominium building featuring 116 homes and commercial opportunities at street level. Located on the corner of Ellis Street and Lawrence Avenue in downtown Kelowna, residents will enjoy access to the vibrant downtown core. Seven different floor plans, plus penthouse suites, range in size from 311 to 2,000 sq. ft. and offer lake views from southwest to northwest, and mountain and city views to the east. liveatella.com Sept-Oct 2017 Okanagan Life Our September/October 2017 issue includes Okanagan developers' showcase and a feature on the future of cities.  Digital (tablet edition) – $3.95 Print mailed...

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The Multiplier Effect: Why you should include print magazines in media mix

A new study finds the inclusion of print magazines in media mix drives purchase intent. Survey Says: brands in print = more reader trust. Adding print magazines to any other media channel delivers stronger consumer brand affinity and purchase intent, greater than any other two main media channel combinations. The Multiplier Effect, a new study commissioned by magazine industry body Magazine Networks, has found combining advertising in print magazines with another main media channel has the power to help solve brand challenges such as building relationships with consumers and increasing purchase intent. The ad effectiveness study, conducted by research...

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Invitation Letter – Best of BC Wine Awards 2017

I’d like to extend my personal invitation for your winery to enter the Okanagan Life Best of BC Wine Awards 2017 and join with wineries from across the province in showcasing their exceptional wines to a select group of judges and to our readers in the pages of Okanagan Life magazine. 2017 marks the third year of  this hallmark wine competition in the heart of Okanagan wine country. A blind tasting will take place Saturday, March 11, 2017 at the beautiful Kelowna Yacht Club, a jewel on Kelowna's waterfront and an emerging venue for wine events. Our panel of judges include...

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Paul’s Voice: Thank you, Donald

When John Cabot witnessed the Grand Banks off Newfoundland in 1497 he saw so many fish — the sheer numbers were hard to comprehend. Cabot wrote that the waters were so “swarming with fish that they could be taken using baskets let down and weighted with a stone. Fisheries boomed for 500 years, but by 1992 it ended. The Grand Banks cod fishery was decimated and the Canadian government was forced to close it entirely, putting 30,000 fishers out of work. In 1995, fisheries scientist Daniel Pauly coined the phrase “shifting baseline syndrome.” He described it this way: “Each...

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30,000 giveaway for small business okanagan

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