Seeing red: the science behind the holiday cups

Seeing red: the science behind the holiday cups

UBC professor explains why the plain cup campaign didn’t backfire for Starbucks If a picture is worth 1,000 words, then a viral video is priceless. On November 1, Starbucks released its 2015 holiday cups. It’s a marketing tradition that’s been around since 1997. This...
Living on the Edge

Living on the Edge

Trestle Ridge 5730 Mountainside Drive, Kelowna Perched above the Village of Kettle Valley, the new neighbourhood of Trestle Ridge offers all the amenities and community features celebrated in the Upper Mission with unparalleled views. The showhome offers a grand...
Black Friday vs. The Best of the Okanagan

Black Friday vs. The Best of the Okanagan

It’s Black Friday and I’m trembling beneath my sheets. I get up, don my housecoat, down two coffees, deck the halls and turn on the CBC news. The ghosts of Black Friday past are dancing in my head with promises of mega-sales spam missiles and Scrooge Street savings....