Absolut Launches Limited edition Andy Warhol Bottle
Absolut Vodka has announced the Limited Edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the illustrious Andy Warhol. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity.
In 1986, Andy Warhol became the first in a long line of celebrated artists to collaborate with Absolut, when he created an original piece inspired by his adoration of the brand’s iconic bottle. This fall, Absolut brings Warhol’s creative vision into the 21st century, by transforming his artwork into a three-dimensional bottle.
“We are incredibly excited to launch this unique bottle, the design of which exemplifies our iconic partnership with the legendary Andy Warhol,” says Joao Rozario, Vice President, Vodkas, Pernod Ricard. “We hope party-goers everywhere will view it as the quintessential ‘plus one’ that will make their holiday parties pop this season.”
The Warhol Limited Edition bottle design is black with blue, pink and yellow details – replicating Andy Warhol’s original Absolut Warhol painting. The limited edition features approximately four million bottles, which will be distributed worldwide beginning October 2014.
Since 1986, the Swedish vodka brand has collaborated with thousands of cutting-edge artists, most recently with Jay-Z, Spike Jonze, Swedish House Mafia and Lady Gaga.
“The Foundation is delighted to celebrate the launch of the Andy Warhol Edition and proud to announce that a portion of the proceeds will contribute generously to The Foundation’s endowment from which it has distributed nearly $250M in grants supporting contemporary visual arts,” said Michael Hermann of The Andy Warhol Foundation. “While Warhol’s profound influence is uncontained we applaud Absolut for bottling his creativity.”
To support the launch, Absolut is launching the Andy Warhol Art Exchange. Beginning October 1, Absolut will invite people from around the world to unleash their own creative spirit by entering The Andy Warhol Art Exchange by Absolut – the world’s largest online art exchange.
At absolut.com/artexchange, Absolut provides fun and easy-to-use generative art tools, enabling anyone to be an artist.