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Golf Tech: Its all about the clubs

Golf Tech: Its all about the clubs


Technology plays a vital role in the ongoing development of golf equipment—of which clubs are the most critical. Most golfers don’t upgrade their clubs every year, but after several years, there are sufficient changes to warrant a new driver or set of irons.

Taylor Made is among the top names in the golf industry and some of the biggest players carry their equipment. The R15 driver is number one on the pro tour and has been for 15 years. Dustin Johnson recently won the WGC-Cadillac Championships with the Taylor Made AreoBurner TP driver, which increased his swing speed by three miles an hour.

golf-tech-ping-womenGreg Murtland, Taylor Made Canada’s manager of sales and marketing, says that it’s “crazy how technology has changed in the last four years.” Taylor’s working philosophy is that “mis-hits happen,” and their goal is to develop clubs with a larger sweet spot. This is exactly what they’ve done with their latest irons, adding face slot technology, which allows the face of the club to flex more easily and protect ball speed to provide more consistent shots after a mis-hit. There are also two-millimetre speed pockets on the face of the club at the toe and heel to expand the sweet spot.

“In the golf industry, it’s all about innovation,” says Murtland. “We have 75 engineers working on our clubs, unlike some companies who have five or six. The technology we’re working on is five or six years out.... We know what’s coming in the future.”

To check out Taylor Made products, visit your favourite pro shop or, for the ultimate experience, visit their performance centres at The Harvest or Predator Ridge golf clubs.

For all the latest Taylor Made advancements, visit

Ping, another great name in golf, is actively promoting the growth of women’s participation in golf, something they’ve prioritized for decades. Their latest addition is the Rhapsody club family. These are designed with lighter system mass and higher lofts to maximize distance and forgiveness, especially for slower swing speeds. For players who generate faster clubhead speed, there is an extensive line of products as well. Visit for more information.

All the major manufacturers are applying advanced technology to provide the perfect club to meet both your golf needs and your budget.

Take your time, do your research and you’ll discover the very best equipment for your individual game.

See the full Golf Tech feature in our June 2015 OkanaganLife.

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