Advertisement

Select Page

Winemaker Heidi Noble: JoieFarm

Winemaker Heidi Noble: JoieFarm

Stirring the pot comes naturally to Heidi Noble. A graduate of the Stratford Chef School, her career included stints at some of Canada’s top restaurants. Looking for a change, Heidi moved out of the kitchen in 2000 and enrolled in a sommelier program. After several visits to the Okanagan with her new beau, Michael Dinn (a sommelier who worked front of house in a number of Vancouver restaurants), she fell in love again with the “sheer beauty and bounty of the region.”

In short order, they married, went to work for wine import agencies and purchased a five-acre property with an orchard in Naramata. While holding down full-time jobs and commuting to the Okanagan on weekends, they renovated the farm house and opened an epicurean retreat in the summer of 2003.

When their dream of launching a state of the art wine and food centre bogged down in red tape, the duo moved to plan B, planting vines and launching a winery in 2004. To train, they mentored at established wineries that agreed to make their first few vintages. Putting their focus exclusively on winemaking, they built their own winery in 2007. With Michael as natural born salesman and logistics expert, and Heidi in charge of winemaking and grape growing and contracting, JoieFarm now produces just under 10,000 cases and can’t keep up with demand.

Related Post

About The Author

Michael Botner

Wine columnist for Okanagan Life Magazine, Michael Botner authors our High Spirits feature. Trained as a chartered accountant, Michael now devotes his time and energy to Accounting for Taste, a company dedicated to demystifying wine. As a wine consultant, Michael has chaired a number of international wine competitions. More posts

Current Issue

Oct-Nov-2018-Okanagan-Life-developers

Current Issue

Oct | Nov 2018 Okanagan Life

Purchase

Upcoming Events

Nov
23
Fri
6:00 pm 10th Annual Global Gala @ Delta Grand Resort
10th Annual Global Gala @ Delta Grand Resort
Nov 23 @ 6:00 pm
10th Annual Global Gala @ Delta Grand Resort | Kelowna | British Columbia | Canada
The fourth-year nursing students from the University of British Columbia (UBCO), in partnership with Okanagan-Zambia Health Initiative (OkaZHI), proudly host the 10th Annual Global Gala. The Global Gala is the formal charity event that features[...]
Nov
30
Fri
5:00 pm Summerland Festival of Lights @ Downtown Summerland
Summerland Festival of Lights @ Downtown Summerland
Nov 30 @ 5:00 pm – 9:00 pm
Summerland Festival of Lights @ Downtown Summerland | Victoria | Texas | United States
Summerland will switch-on of its downtown lights on Friday, November 30. Be treated to an evening of festive fun with a country twist. Presented by the Summerland Chamber of Commerce and the District of Summerland,[...]

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match