Celebrating 30 Years

Writing well means never having to say, ‘I guess you had to be there.’”

Jef Mallet

The great part about anniversaries is taking time to reflect. Delving into our magazine archives, we once again came face to face with the passionate people who strengthen our communities and the creative artists who fill the Valley with art, song and laughter. As we flipped through the pages, funky retro ads popped out and the colourful fabric of Okanagan life warmed us, captured in vivid photography and heartfelt words. Printed on the pages were couples saying “I do,” athletes capturing Olympic gold and volunteers opening their hearts. We also stirred up some murders, ghosts and lake monsters. Yes, Ogopogo has made his appearances many times over. Our writers tackled many issues that parents, students and seniors have faced over these 30 years—some still challenging us today. Thanks to all who have been a part of our journey; you’ll find the full archives online. Read, reflect and revel in the Okanagan life. —Editors

Adobe Study Reveals Consumers Prefer Magazine Advertising

Adobe Study Reveals Consumers Prefer Magazine Advertising

Digital marketing is not meeting the needs of consumers according to new research released from Adobe Systems Incorporated. The U.S. study, The State of Online Advertising exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing. The research is based on interviews with a nationally representative sample of 1,000 consumers and 250 professional marketers. The study revealed that two-thirds of consumers believe that television commercials are more effective than online advertising and that online banner ads do not work (54%). Further, respondents prefer to view advertising in their favorite print magazine (45%) or while watching their favorite TV show (23%) compared to the stark 3% who state they prefer to view ads via social media and 0% who like ads in an app.

Marathon of Sport celebrates Special Olympic family

Marathon of Sport celebrates Special Olympic family

Marathon of Sport, a celebration of the Special Olympic family, will bring athletes of all kinds together in support of an amazing cause in Kelowna on June 14. For one full day, teams of 10-12, each joined by a Special Olympic athlete will compete against one another...

Marathon of Sport celebrates Special Olympic family

Marathon of Sport celebrates Special Olympic family

Marathon of Sport, a celebration of the Special Olympic family, will bring athletes of all kinds together in support of an amazing cause in Kelowna on June 14. For one full day, teams of 10-12, each joined by a Special Olympic athlete will compete against one another...

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