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Tourism leaders from across the Thompson Okanagan will gather in Penticton in December  to give a major boost to the $1.7-billion industry.

The two day event commences with the Thompson Okanagan Tourism Association (TOTA) Annual General Meeting December 3, with Destination BC President and CEO Marsha Walden speaking about the new corporate strategy and the brand refresh for the province. This session is open to all tourism stakeholders.

“We are very pleased to partner with the City of Penticton, the Penticton Lakeside Resort, and Tourism Penticton to bring this important tourism industry conference to the South Okanagan,” says TOTA President & CEO Glenn Mandziuk

The Summit’s theme, The Places We Grow…Being Social, will build on the momentum of the 10-Year Tourism Strategy and current growth in the development of destinations and tourism experiences.

Previous Summits have attracted close to 200 tourism leaders from communities throughout the Thompson Okanagan region.

“The Summit gives us the chance to promote excellence and closer partnerships among all tourism stakeholders in our region as we plan how to develop our tourism destinations and tell people around the world about the exciting and memorable travel experiences they can have here,” says Mandziuk.

The summit takes place December 3 and 4.

TOTA represents more than 3,500 tourism industry stakeholders across the Thompson Okanagan region. It co-ordinates marketing campaigns, works with the provincial and local governments on industry planning and provides information to travel media and visitors through its website