Advertisement

Select Page

UBC presents public talk by social media pioneer

Rob Kozinets, Professor of Marketing at York University’s Schulich School of Business

Marketing Professor Rob Kozinets gets intimate about social branding 

What: The Brand Ménage à Trois: An Intimate Engagement with the Social
Who: Rob Kozinets, professor of marketing, York University’s Schulich School of Business
When: Tuesday, November 25, 2014, 7 to 8:30 p.m.
Where: Mary Irwin Theatre, Rotary Centre for the Arts, 421 Cawston Ave., Kelowna
Free registration at: vss-socialbranding.eventbrite.ca

The Faculty of Management presents a Visiting Speaker Series engagement with social-media research pioneer Robert Kozinets on November 25.

In a talk titled Brand Ménage à Trois, Kozinets discusses a new four-part framework for understanding social branding, a guiding metaphor for its study, and then illustrates how managers are using “netnography” to realize its potential.

Kozinets presents a public lecture on Tuesday, November 25, from 7 to 8:30 p.m. at the Mary Irwin Theatre, Rotary Centre for the Arts, 421 Cawston Ave., Kelowna. Registration is free online at: vss-socialbranding.eventbrite.ca

Kozinets is a professor of marketing at York University’s Schulich School of Business, where he is also chair of the Marketing department.

Kozinets is a researcher and consultant who has authored and co-authored more than 100 pieces of research, usually about the intersection of technology, media, brands, and consumers, including four books. He has extensive speaking, training, and consulting experience with a range of global companies and organizations. His latest book, Netnography: Redefined (Sage), is due out in 2015.

Related Post

About The Author

Editor

Okanagan Life captures the essence of life in the Okanagan Valley with informative and entertaining features on issues that matter to people who live or vacation in this great region, plus stories on Okanagan destinations, personalities, wine, food, history, outdoor recreation and more. We're now in our 30th year of publishing. Subscribe

30,000 giveaway for small business okanagan

Current Issue

yearly-subscribeDigital Edition - Yearly Subscription

Each month, we're giving away 30 free annual subscriptions to celebrate our 30th year in publishing! With a digital subscription, you can enjoy Okanagan Life on your tablet.

Upcoming Events

Feb
28
Wed
6:00 pm Communal Table Dinner Series @ Quails' Gate
Communal Table Dinner Series @ Quails' Gate
Feb 28 @ 6:00 pm – 9:00 pm
Communal Table Dinner Series @ Quails' Gate | West Kelowna | BC | Canada
Join us on Wednesday’s for our long table dinners, each time exploring a different theme or region in the world. Enjoy 3 family-style courses for $55 per person (plus tax & gratuity). January 10: France[...]
Mar
3
Sat
11:00 am Lake Country Children’s Festival... @ Creekside Theatre
Lake Country Children’s Festival... @ Creekside Theatre
Mar 3 @ 11:00 am – 3:00 pm
Lake Country Children's Festival presented by TD @ Creekside Theatre | Lake Country | BC | Canada
Lake Country Indoor Children’s Festival presented by TD returns for the third annual celebration. Over 30 interactive childrens activity booths, theatre performances, Global Children’s Village, and much much more. More information will be released early[...]
7:00 pm Amuse! eat, drink, & be social 2018 @ Okanagan College
Amuse! eat, drink, & be social 2018 @ Okanagan College
Mar 3 @ 7:00 pm – 10:00 pm
Amuse! eat, drink, & be social 2018 @ Okanagan College | Kelowna | BC | Canada
AMUSE! eat, drink, & be social A Culinary Showcase for Social Foodies The Okanagan’s favorite social foodie event is back with a new look. Eat, drink, & be social at AMUSE ON Saturday, MARCH 3,[...]
Mar
6
Tue
7:00 pm Johnny Reid: Revival Live Tour @ Prospera Place
Johnny Reid: Revival Live Tour @ Prospera Place
Mar 6 @ 7:00 pm – 10:00 pm
Johnny Reid: Revival Live Tour @ Prospera Place | Kelowna | BC | Canada
JOHNNY REID ANNOUNCES “REVIVAL” 2018 NATIONAL TOUR LIVE WITH HIS BIG BAND THE SOUL PROVIDERS & SPECIAL GUESTS GLASS TIGER BRAND NEW ALBUM “REVIVAL” IS AVAILABLE EVERYWHERE TODAY 11/3 Fan Club Pre-sale Begins November 6[...]

TWITTER

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match