The Ice Bucket Challenge, a social media-based campaign that aims to raise awareness for ALS (more commonly known as Lou Gherig’s Disease), has made its way into the Okanagan Valley. Essentially, when you’ve been challenged, you have 24 hours to pour ice water on yourself — or donate $100 to support ALS research.

The challenge was actually created by 30-year-old Yonkers native — and ALS patient — Pat Quinn. (Yonkers Native Pat Quinn’s ALS Ice Bucket Challenge Goes Viral.)

Challenged by Hudson Valley Magazine, Okanagan Life publisher Paul Byrne accepted the ice bucket challenge – and passed it on. The momentum is gaining.

Byrne also challenged the Chair of the Salmon Arm Roots and Blues Festival and fellow City & Regioanl magazine publishers from Jim Fitzpatrick of San Diego Magazine and Ken Neill of Memphis Magazine.

Check out ALS advocate Hal Spelliscy who also challenged Paul as well as Kelowna- Lake Country MLA Norm Letnick and MP Ron Cannan.

Here’s is Hal’s #icebucketchallenge. Check out the report from CHBC Global Okanagan.