Vibrant Wine and Packaging Garner International Acclaim
A small, family run winery in Kelowna, The Vibrant Vine, has garnered international acclaim at the 2014 World Beverage Competition, Geneva, Switzerland, securing two awards including Platinum Best of Show and a Bronze medal for packaging.
Okanagan Villa Estate Winery and The Vibrant Vine Tasting Room, located in East Kelowna is home to Canada’s most artful wine bottles – signature items that resonate across the winery’s entire brand with its focus on wine, art, music and fun.
“This is an incredible honour,” says proprietor Wyn Lewis. “To be recognized at the world’s largest beverage competition alongside our peers from top wine-producers around the world is not only exciting but also inspiring for our entire team at the winery, particularly those who labour intensely to hand-dip each and every wine bottle in its 3D art shrink-wrap package.”
Winners were announced in Geneva on January 2, 2014, with The Vibrant Vine’s 2012 OOPS? wine, an estate blend of five white varietals, taking the Bronze medal for packaging and the coveted Platinum “Best of Show” medal in the category of white wine. The Vibrant Vine is the first Canadian winery to win a Platinum medal at the World Wines Competition.
The 2014 World Beverage Competition boasts more than 10,000 entrants and has been organized by the World Trade Organization since 1991. Runners up in the white wine category included wines from Argentina and France.
Home to the world’s only 3D tasting room, The Vibrant Vine, is in the middle of a significant expansion to double the tasting room capacity for what has become a must-visit winery. The winery, only in its fourth year, has attracted a significant number of Canadian and international visitors who come for the unique blend of art, music and wine.
“For us, the winery is truly a family affair and reflects not only our intense sense of fun but also our passion for art and music,” says proprietor Marion Lewis. “We are incredibly proud of our son Tony who led the winemaking team, and son Phil whose 3D art is on the packaging. The whole experience of our wines and our art has captured the attention of thousands of visitors."