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The Multiplier Effect: Why you should include print magazines in media mix

A new study finds the inclusion of print magazines in media mix drives purchase intent. Survey Says: brands in print = more reader trust. Adding print magazines to any other media channel delivers stronger consumer brand affinity and purchase intent, greater than any other two main media channel combinations. The Multiplier Effect, a new study commissioned by magazine industry body Magazine Networks, has found combining advertising in print magazines with another main media channel has the power to help solve brand challenges such as building relationships with consumers and increasing purchase intent. The ad effectiveness study, conducted by research...

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June Preview

The next issue of Okanagan Life Magazine is in production. Don't miss out Your ad message will reach over 490,000 exposures over three months. Email: paul@okanaganlife.com Ad space deadline: May 1 See our Media...

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Share your Story of Progress

Share your story of business success in the Okanagan and reach your customers in Progress –Okanagan Life's special annual business publication. Valley stories told by the people behind them. The Power of Storytelling Progress adds a powerful punch to your marketing mix. Okanagan Life Magazine and okanaganlife.com bring your story to life in print and online: power of high-impact magazine advertising power of a feature editorial with full colour photo(s) power of a trusted online news service - watch as your company ranks on page 1 of search results power of a online story and links to your business website...

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Promotions Best of the Okanagan

certificates600#f15a23 ‌ Dec 2017 Okanagan Life  Digital (tablet edition) – $3.95 Print mailed +free digital (Canada) – $6.95 Print mailed +free digital (USA) – $8.95 10-pack bundle (pick-up only) – $20.00 – $20.00 Purchase Checkout Added to cart Dec 2016 Okanagan Life – Best of the Okanagan  Digital (tablet edition) – $3.95 Print mailed +free digital (Canada) – $6.95 Purchase Checkout Added to cart Dec 2015 Okanagan Life – Best of the Okanagan $2.99 – Purchase Checkout Added to cart December 2014 – Okanagan Life Free Download December 2013 – Okanagan Life Free Download business-listings600#f15a23 ‌ boto-logos600#f15a23 ‌ Facebook Images Here are a few options if you wish to update your Facebook cover photo to show that you were voted Best of the Okanagan. We have images for both winners and finalists.  To download, rick click on the image....

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Seeing red: the science behind the holiday cups

UBC professor explains why the plain cup campaign didn’t backfire for Starbucks If a picture is worth 1,000 words, then a viral video is priceless. On November 1, Starbucks released its 2015 holiday cups. It’s a marketing tradition that’s been around since 1997. This time, however, the traditional cups were controversial — uncharacteristically devoid of traditional North American Christmas symbolism. They were instead a blank red. Only four days after the release, former TV and radio evangelist Joshua Feuerstein took to Facebook to express his outrage that “Starbucks removed Christmas from their cups because they hate Jesus.” The video...

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30,000 giveaway for small business okanagan

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Upcoming Events

Jan
19
Fri
7:30 pm Cheng² Duo @ Frank Venables Theatre
Cheng² Duo @ Frank Venables Theatre
Jan 19 @ 7:30 pm – 9:30 pm
Cheng² Duo @ Frank Venables Theatre | Oliver | BC | Canada
Friday January 19, 2018 – 7:30 CHENG² DUO Presented by the South Okanagan Concert Society Committed to bringing classical music to 21st-century audiences through innovative programming and engaging presentations, Canadian classical pianist and cellist Silvie[...]
Jan
27
Sat
10:00 am The 2018 Scotties Tournament of ... @ South Okanagan Events Centre (SOEC)
The 2018 Scotties Tournament of ... @ South Okanagan Events Centre (SOEC)
Jan 27 @ 10:00 am – Feb 4 @ 1:00 pm
The 2018 Scotties Tournament of Hearts @ South Okanagan Events Centre (SOEC) | Penticton | BC | Canada
The country’s best women’s curling teams will not only be chasing a Canadian championship, they’ll also be playing under a new format at the 2018 Scotties Tournament of Hearts in Penticton, B.C. The Canadian women’s[...]
7:30 pm The Paperboys @ Rotary Centre for the Arts
The Paperboys @ Rotary Centre for the Arts
Jan 27 @ 7:30 pm – 9:00 pm
The Paperboys @ Rotary Centre for the Arts | Kelowna | BC | Canada
Celebrating their 25th anniversary year, Vancouver Canadian musician Tom Landa, is looking back on the legacy of his much-loved folk rock band The Paperboys. For a quarter century, The Paperboys have been touring the world[...]
Jan
30
Tue
7:30 pm Misery: Theatre Series @ Vernon & District Performing Arts Centre
Misery: Theatre Series @ Vernon & District Performing Arts Centre
Jan 30 @ 7:30 pm – 9:00 pm
Misery: Theatre Series @ Vernon & District Performing Arts Centre | Vernon | BC | Canada
The Vernon and District Performing Arts Centre proudly presents Arts Club Theatre’s production of Misery on Tuesday, January 30 at 7:30pm. Misery is the third performance in the Society’s 2017/18 Theatre series. Written by William[...]

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