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Author: Paul Byrne

The Multiplier Effect: Why you should include print magazines in media mix

A new study finds the inclusion of print magazines in media mix drives purchase intent. Survey Says: brands in print = more reader trust. Adding print magazines to any other media channel delivers stronger consumer brand affinity and purchase intent, greater than any other two main media channel combinations. The Multiplier Effect, a new study commissioned by magazine industry body Magazine Networks, has found combining advertising in print magazines with another main media channel has the power to help solve brand challenges such as building relationships with consumers and increasing purchase intent. The ad effectiveness study, conducted by research...

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Invitation Letter – Best of BC Wine Awards 2017

I’d like to extend my personal invitation for your winery to enter the Okanagan Life Best of BC Wine Awards 2017 and join with wineries from across the province in showcasing their exceptional wines to a select group of judges and to our readers in the pages of Okanagan Life magazine. 2017 marks the third year of  this hallmark wine competition in the heart of Okanagan wine country. A blind tasting will take place Saturday, March 11, 2017 at the beautiful Kelowna Yacht Club, a jewel on Kelowna's waterfront and an emerging venue for wine events. Our panel of judges include...

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Paul’s Voice: Thank you, Donald

When John Cabot witnessed the Grand Banks off Newfoundland in 1497 he saw so many fish — the sheer numbers were hard to comprehend. Cabot wrote that the waters were so “swarming with fish that they could be taken using baskets let down and weighted with a stone. Fisheries boomed for 500 years, but by 1992 it ended. The Grand Banks cod fishery was decimated and the Canadian government was forced to close it entirely, putting 30,000 fishers out of work. In 1995, fisheries scientist Daniel Pauly coined the phrase “shifting baseline syndrome.” He described it this way: “Each...

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Paul’s Voice: The 2/1000ths of 1%

The Earth’s total land mass is 148,939,063 sq-km which is roughly 29%. Canada claims 9,984,670 sq-km of that or 7%. The regions Okanagan Life serves amount to 30,000 sq-km or a miniscule 2/1000ths of 1% of the planet. On that tiny note, I’d like to congratulate and thank all the cities, regional districts and towns for the people that create and design our communities with dedication, excellence and beauty. Just as important are the local land developers, engineers and designers that imagine, dream and create cool neighbourhoods for our sliver of the world. We dedicate this issue to your...

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Current Issue

Upcoming Events

Sep
21
Thu
9:00 pm Folk music tour: Ellen Froese & ... @ Barley Station brew Pub
Folk music tour: Ellen Froese & ... @ Barley Station brew Pub
Sep 21 @ 9:00 pm
Folk music tour: Ellen Froese & Derek Curtis @ Barley Station brew Pub | Salmon Arm | British Columbia | Canada
Coming together over the Canadian Border, Ellen Froese and Derek Curtis will be touring across Western Canada and playing their folk music from Saskatchewan through British Columbia. With Ellen hailing from Saskatoon and Derek from[...]
Sep
23
Sat
9:00 pm Folk music tour: Ellen Froese & ... @ The Grateful Fed
Folk music tour: Ellen Froese & ... @ The Grateful Fed
Sep 23 @ 9:00 pm
Folk music tour: Ellen Froese & Derek Curtis @ The Grateful Fed | Kelowna | British Columbia | Canada
Coming together over the Canadian Border, Ellen Froese and Derek Curtis will be touring across Western Canada and playing their folk music from Saskatchewan through British Columbia. With Ellen hailing from Saskatoon and Derek from[...]
Oct
17
Tue
7:30 pm Burton Cummings @ Kelowna’s Community Theatre
Burton Cummings @ Kelowna’s Community Theatre
Oct 17 @ 7:30 pm
Burton Cummings @ Kelowna’s Community Theatre | Kelowna | British Columbia | Canada
Canadian music icon to perform in Kelowna in October Burton Cummings, one of the most celebrated rock artists in Canadian music history, will perform at Kelowna’s Community Theatre at 7;30 p.m. on Tuesday October 17[...]

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