A new study finds the inclusion of print magazines in media mix drives purchase intent. Survey Says: brands in print = more reader trust. Adding print magazines to any other media channel delivers stronger consumer brand affinity and purchase intent, greater than any other two main media channel combinations. The Multiplier Effect, a new study commissioned by magazine industry body Magazine Networks, has found combining advertising in print magazines with another main media channel has the power to help solve brand challenges such as building relationships with consumers and increasing purchase intent. The ad effectiveness study, conducted by research...Read More
Thanks to new partnerships with local arts organizations, Kelowna resid ents and visitors will enjoy two very special free concert events this month featuring world class JUNO nominees and Order of Canada recipients as part of the ongoing Sesquicentennial celebrations in our community. Wednesday, August 16 will feature the Order of Canada 150 Jazz Concert with Jens Lindemann and Tommy Banks, presented in partnership with Chamber Music Kelowna, while Wednesday, August 23 will feature world renowned “Canadian Brass” presented in partnership with the Kelowna Community Concerts Association as part of the annual Parks Alive! program. “When we were approached last year by...Read More
The Okanagan's Burrowing Owl Estate Winery is proud to announce a milestone in its support of charitable organizations including the Burrowing Owl Conservation Society of BC. As of August 1, 2017 the winery had raised $1.02 million, which has benefited not only the Society, but also other worthy organizations such as the South Okanagan Raptor Rehabilitation Centre, The Nature Trust of British Columbia, and Nature Conservancy Canada. On Thursday August 17 between 1:00 - 3:00 pm, the winery will celebrate this achievement with a visit by Pluto, an educational ambassador burrowing owl from the Burrowing Owl Conservation Society, and...Read More
Mission Hill is proud to announce that their 2015 Terroir Collection No. 43 Reflection Point Pinot Noir has earned the title of ‘Best Canadian Pinot Noir’ and ‘Best Canadian Red Wine’ at the prestigious Decanter World Wine Awards held in London, UK. The Pinot Noir was awarded a score of 95 points, a remarkable feat for the wine’s inaugural vintage. Harvested in 2015 and bottled in 2016, this was the first wine created as a privilege member-only wine for Mission Hill’s wine club. With the thought of making something special for members, distinct parcels were selected from the winery’s oldest Pinot...Read More
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